Advertising photography and visual communication course (in person) - free

The general contents of the training project are oriented towards understanding the conceptual dynamics behind the creation of images used for advertising communication and towards knowledge of the advanced rules of professional photography, allowing students to carry out an advertising photography project from the embryonic stage to the printed version.

Advertising photographers are generally employed within large corporations, advertising agencies, or graphic design studios. They must have expertise in photographic techniques and a knowledge of the visual arts, as well as an innate creative spirit.

The specific contents of the training program are those related to the ability to: synthesize an emotion, a concept, a reasoning in the form of an image, graphic, or illustration ; to find and select material; to set up and manage a photographic set; and to develop an image up to the realization of the advertising project.

OBJECTIVES: At the end of the course the student will be able to:

• To convey an emotion, a concept, a reasoning in the form of an image, graphic or illustration.
• Apply the fundamental techniques of advertising photography and photographic development;
• Set up and manage a photographic set;
• Create an advertising image.

Specifically, students will have acquired the ability to:

• decode the intrinsic messages that underlie visual communication.
• filming people and environments;
• realize still life of products to be marketed;
• create product images for e-commerce;
• plan an advertising campaign, create its images, identify the claim
• quickly post-produce the images you create;
• prepare files for successful printing;
• know the regulations for the protection of privacy and copyright of images;
• identify the right compensation for the work performed;
• analyze and identify the strengths of an advertising image;
• convey the advertising message unambiguously to the identified target.

FUNDING BODY: Formatemp

PROMOTING BODY: New Frontiers Work spa

IMPLEMENTING BODY: Idee Insieme soc.coop.soc.

COST: the course is free ( funded by Formatemp);

DURATION: 152 HOURS from 20 FEBRUARY to 19 APRIL 2024 – 38 days of 4 hours in the CLASSROOM in NAPLES.

CERTIFICATE: of attendance (minimum 70% of total hours including attendance at mandatory lessons);

CLASSROOM LESSONS: Monday to Friday from 09.30 am to 13.30 pm;

PARTICIPATION REQUIREMENTS: The course is aimed at temporary work candidates (both unemployed and out of work) registered and selected by the Employment Agency;

- for foreigners, knowledge of the Italian language and grammar, even if NOT certified;
- it is not required no specific knowledge in the photographic field;
- it is not required owning a reflex camera (Photographic equipment will be made available to students by the implementing body);
- is required a basic knowledge of general PC use.

SELECTION METHOD: Access to the course will take place through several preliminary steps:
- Correct submission of the required documentation;
- Analysis of the CV submitted;
- Motivational and skills evaluation interview to be carried out upon entry BY PHONE;

SELECTIONS: Those who have applied and correctly sent the documentation by 02/14/2024 will be contacted by telephone on 02/15/2024 (by 6:00 pm) to verify their availability;

REGISTRATION: Those selected will be contacted by email and telephone (by 02:18.00 PM on February 16, 2024) to attend the first day of the course on February 20, 2024, at 02:09.30 AM at the headquarters in Via Santa Brigida 51 – Naples.

INFORMATION: For any further information, call IDEEINSIEME at 081.19335800