Free Online Lightroom Advertising Photography Course

Advertising photographers are generally employed within large corporations, advertising agencies, or graphic design studios. Advertising photographers must have expertise in photographic techniques and knowledge of the visual arts, as well as an innate creative spirit.

The course's goal is to train highly specialized professionals capable of completing advertising photography projects from the initial concept stage to print . The photographer must therefore possess advanced knowledge of professional photography , the ability to source materials, set up and manage a photo shoot , and develop an image through to the completion of the advertising project.

At the end of the course the advertising photographer will be able to:

• Apply the fundamental techniques of advertising photography and photographic development;
• Set up and manage a photographic set;
• Create an advertising image.

Specifically, students will have acquired the ability to:

• filming people and environments;
• realize still life of products to be marketed;
• create product images for e-commerce;
• plan an advertising campaign, create the images, identify the claim
• post-produce the images created;
• prepare files for successful printing;
• know the regulations for the protection of privacy and copyright of images;
• identify the right compensation for the work performed;
• photograph objects made of different materials (glass, reflective objects, metals);
• analyze and identify the strengths of an advertising image;
• convey the advertising message unambiguously to the identified target.

FUNDING BODY: Formatemp

PROMOTING BODY: New Frontiers of Work

IMPLEMENTING BODY: Idee Insieme soc.coop.soc.

COST: Free (funded by Forma.temp)

DURATION: 120 hours from 25 MARCH to 7 JUNE 2024 - 30 total classroom days of 4 hours each;

CERTIFICATE: of attendance (min. 70% of total hours)

CLASSROOM LESSONS: Lessons are held on Mondays, Tuesdays, and Fridays from 9:30 am to 1:30 pm for the first fortnight, then from 2:30 pm to 6:30 pm on subsequent training days;

PARTICIPATION REQUIREMENTS: The course is aimed at temporary work candidates (both unemployed and out of work) registered and selected by the Employment Agency;

- for foreigners, knowledge of the Italian language and grammar, even if NOT certified;
- it is not required no specific knowledge in the photographic field;
- it is not required owning a reflex camera
- is required a basic knowledge of general PC use.

SELECTION METHOD: Access to the course will take place through several preliminary steps:

- Correct submission of the required documentation;
- Analysis of the CV submitted;
- Check the connection devices to be carried out in videoconference;

SELECTIONS: Those who have joined and correctly sent the documentation will be contacted by email for confirmation (by 21/03/2024 at 18.00 pm) of the verification of the videoconference connection devices scheduled for 22/03/2024 from 10.30 am onwards in a group;

REGISTRATION: Those selected will be contacted by email and telephone (by 22/03/2024 at 18.00 pm) to attend the first day of the course on 25/03/2024 at 09.30 am

INFORMATION: For any further information, call IDEEINSIEME at 081.19335800