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Free Online Lightroom Advertising Photography Course

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Free Online Lightroom Advertising Photography Course Distance learning Free Formattemp

"Nuove Frontiere Lavoro", in collaboration with the training organization "Idee Insieme" and thanks to the "Formatemp" fund, is publishing a free "Advertising Photographer" course on an online platform.

Of Figure advertising photographer It is generally found within large companies, advertising companies or graphic studios. advertising photographer must have skills in subject of photographic techniques and knowledge of visual arts in addition to an innate creative spirit

Course objective is to train a highly specialized figure capable of creating a advertising photography project from the embryonic stage to rotogravure. The photographer is therefore required to know the advanced rules of professional photography, the ability to find materials, set up and manage a photographic set, from developing an image to the realization of the advertising project.

At the end of the course the advertising photographer will be able to:

  • Apply the fundamental techniques of advertising photography and photographic development;
  • Set up and manage a photographic set;
  • Create an advertising image.

Specifically, students will have acquired the ability to:

  • filming people and environments;
  • realize still life of products to be marketed;
  • create product images for e-commerce;
  • plan an advertising campaign, create the images, identify the claim
  • post-produce the images created;
  • prepare files for successful printing;
  • know the regulations for the protection of privacy and copyright of images;
  • identify the right compensation for the work performed;
  • photograph objects made of different materials (glass, reflective objects, metals);
  • analyze and identify the strengths of an advertising image;
  • convey the advertising message unambiguously to the identified target.

FUNDING BODY: Formattemp

PROMOTING BODY: New Frontiers of Work

IMPLEMENTING BODY: Ideas Together soc.coop.soc.

PRICE: Free (funded by Forma.temp)

DURATION: 120 hours from March 25 to June 7, 2024 - 30 total days of 4-hour classroom sessions;

CERTIFICATE: attendance (min. 70% of total hours)

CLASSROOM LESSONS: the lessons are the Monday, Tuesday and Friday from 09.30am to 13.30pm for the first fifteen days then from 14.30am to 18.30pm in the following days of training;

MEMBERSHIPS: To submit your application you must register on the website http://www.ideeinsieme.it/index.php/register | e, once you have uploaded your personal documents and CV, type APPLY (by 17.00 pm on 21/03/2024)

PARTICIPATION REQUIREMENTS: the course is aimed at candidates for temporary work missions (both unemployed and jobless) registered and selected by the Employment Agency;

- for foreigners, knowledge of the Italian language and grammar, even if NOT certified;
- it is not required no specific knowledge in the photographic field;
- it is not required owning a reflex camera
- is required a basic knowledge of general PC use.

SELECTION METHOD: Access to the course will take place through several preliminary steps:

- Correct submission of the required documentation;
- Analysis of the CV submitted;
- Check the connection devices to be carried out in videoconference;

SELECTIONS: Those who have joined and sent the documentation correctly will be contacted by email for confirmation. (By 21/03/2024 at 5:00 PM) of the verification of videoconferencing connection devices scheduled for the day January 22, 2024, from 03:10.30 a.m. then in a group;

REGISTRATION: The selected candidates will be contacted by email and telephone. (by 22/03/2024 at 8:00 PM) to attend the first day of the course day 25/03/2024 09.30 am

INFO: For any further information, please call IDEEINSIEME at 081.19335800

Course modules

1.1

Images and visual arts, photography

  • Notes on the history of photography
  • Photographic genres
  • The camera (elements and operation)
  • Lens characteristics (fixed, zoom, wide angle, telephoto)
  • The shutter, the shutter speeds
  • ISO and digital noise
  • The exposure
  • Exposure measurement methods
  • Depth of field
  • White balance
  • Full-frame and APS-C sensors
  • Photographic composition
  • Lighting in the studio
  • The various types of saving depending on the file destination
  • Legislation on photography
  • Notes on the press

EXERCISES AND SIMULATIONS

Using the theoretical rules learned, participants will have to demonstrate in the virtual classroom that they understand and comprehend:

  • MACHINE SETTING: using the “manual” mode will allow students to set the right settings for each type of brightness and scene;
  • CHOOSING THE CORRECT LENS: depending on the scene, you will acquire the ability to identify the right lens for taking the shot;
  • EXPOSURE: by using the internal and possibly external exposure meter, students will therefore be able to avoid underexposure and overexposure;
  • FOCUSING: Choosing between manual focus or autofocus will allow you to learn how to always get sharp subjects.
  • TAKING PHOTOGRAPHS: Once students have learned the basic techniques, they will independently take original photographs outside of class hours, which will be analyzed in the next module.
- FINAL EVALUATION Test

2.2

Image development, finalization of the advertising project

  • Verification and analysis of photographs taken by students;
  • Development of the photographic project and drafting of a storyboard in order to define the communication objectives;
  • Image processing before and after the advent of digital;
  • Differences between Raw and JPEG files. The digital negative: from the "raw" file to the image ready for processing in Photoshop;
  • Exercise in the development of Raw files;
  • Importing and exporting files with Adobe Lightroom
  • Apply a watermark to photos with Adobe Lightroom
  • Inserting tags in Adobe Lightroom
  • Direct acquisition with Adobe Lightroom
  • Adobe Lightroom: the library module, file cataloging
  • Adobe Lightroom: the development module
  • Adobe Lightroom: the book module
  • Getting Started with Photoshop. Managing the Interface;
  • Adobe Photoshop CC tool basics. Image adjustments;
  • The tools for correcting imperfections;
  • The various selection tools. The various techniques starting from pre-production;
  • Skin retouching skills, from rapid image enhancement to more accurate and precise skin correction techniques.
  • Color to black and white conversion methodology; from Adobe Photoshop and Adobe Camera Raw to dedicated plugins;
  • Final exercise. Clarifications on the post-producer's role;
  • Compensation evaluation.
- FINAL EVALUATION Test

3.3

Health and safety in the workplace

Health and Safety in the Workplace

4.4

Rights and duties of temporary workers

Rights and Duties of Temporary Workers