Distance learning
Free
Formattemp
The temporary employment agency "Adecco", in collaboration with the training organization "Adecco Formazione" in partnership with "Idee Insieme soc.coop.soc." and thanks to the "Formatemp" fund, publishes a Digital Marketing Specialist course - Free
Talking about digital marketing This means talking about many different areas, tools and strategies, which vary depending on the type of market, the company's notoriety and the user profile we are addressing. digital marketing Current marketing differs from traditional marketing because it allows for direct and personalized dialogue between companies and their audiences. Online marketing communication tools allow for personalized and specific communication to be directed to each individual, increasing attention, interest, and engagement.
TARGETS:
In our course, ample space is given to the analysis of the strategic aspects of online marketing communication and not only to the operational ones and the techniques for managing websites and digital tools. At the end of the training course you will have a complete overview of all the main forms of most effective digital marketing and how to create a marketing strategy and online communication capable of bringing significant results to the company.
- Draft a digital marketing plan
- Use communication techniques to stand out from the crowd
- Create your brand identity by increasing your visibility on the web
- Create valuable content (blog, PDF guides, etc.)
- Create content to immediately emerge in the market
- Use techniques to increase traffic to your website
- Leverage the main social channels
- Create a professional and impactful newsletter
FUNDING BODY: Formattemp
PROMOTING BODY: Adecco (The Adecco Group)
IMPLEMENTING BODY: Adecco Training
PARTNER: Ideas Together soc.coop.soc.
PRICE: the course is free (financed by Formatemp);
DURATION: 152 hours from day September 27th to November 12rd, 2021 – 30 virtual classroom days of 4 hours and four of 8 hours;
VIRTUAL CLASSROOM LESSONS:
- from Monday to Friday from 9am to 5pm 14.00am to 18.00pm and for four days also 09.30-13.30;
CERTIFICATE: of frequency Formatemp (minimum 70% of total hours including attendance at mandatory lessons);
MEMBERSHIPS: To submit your application you must register on the website http://www.ideeinsieme.it/index.php/register | and, once you have uploaded your personal documents and CV, type APPLY (by 17.30 pm on 09/22/2021)
PARTICIPATION REQUIREMENTS: the course is aimed at candidates for temporary work missions (both unemployed and jobless) registered and selected by the ADECCO Employment Agency;
- you need to have a desktop PC (desktop), laptop or tablet with stable cable connection (HIND) or wi-fi, webcam and microphone;
SELECTION METHOD: Access to the course will take place through several preliminary steps:
- Correct submission of the required documentation;
- Analysis of the CV submitted;
- Check the connection devices to be carried out in videoconference;
SELECTIONS: Those who have joined will be contacted by email for confirmation. (by 22/09/2021 at 12:00) for the verification of videoconference connection devices scheduled for September 23, 2021, from 09:14.00 pm in a group;
REGISTRATION: The selected candidates will be contacted by email and telephone. (by 09/24/2021) To attend the first day of the course on March 27, 2021, at 09:14.00 am on the online platform, after sending the entry link.
INFO: For any further information, please call the partner organization IDEAS TOGETHER at no.081.19335800
Course modules
1.1
The new approach to the digital world
KNOW: The concept of relationships is at the heart of the contemporary web and social media. Everything revolves around people, their interests, and their interactions. Communication becomes effective and marketing delivers excellent results for companies only when they understand how to use all the tools and opportunities of the internet and the web to build a solid and engaging relationship with their target audience, in an increasingly direct and one-to-one manner.
KNOW-HOW: You'll acquire all the basic skills to launch a career as a digital marketing professional or bring a much more effective market approach to your company, capable of significantly increasing financial results.
KNOW HOW TO BE: The skills you learn will allow you to create stronger relationships with current and potential customers, initiate positive word-of-mouth, improve the reputation and awareness of your brand and products, build a solid and lasting relationship of respect and trust with customers, and increase online and offline sales.
CONTENTS:
Marketing History: The Evolution of Offline and Online Change
- Digital Marketing: A History of Change
- Marketing 4.0
- Marketing Plan: All the steps to create the document to be kept in the company
- The study and creation of marketing funnels
- The phases of the marketing mix applied to the digital world
- GENERAL INFO
2.2
Web and social media
KNOW: understand the various social media and their different uses, be familiar with what SMM is and what it does, use the tools for creating posts with images and text for more effective communication;
KNOW-HOW: Open and manage a Facebook account to promote a company on social media, develop and implement an annual editorial plan for a brand, and create a post for publication on the company's official page.
KNOW HOW TO BE: prepare to intervene promptly in the event of a crisis with a social plan, to correct the pre-established editorial campaign;
CONTENTS:
- History of social media: How and when they were born; how they are organized; how many are there and what are they?
- The Social Media Manager: what is the task and role of this professional figure and what are the career opportunities;
- Introduction and management of the most important social media (Facebook): how to open an account, the difference between a fan page and a personal profile;
- Designing an editorial plan on Facebook: studying the company's product sector, how to prepare a post for publication;
- Strategic principles of Social Media Marketing and the fundamental characteristics of an effective Social Media Policy;
- Structure a strategic editorial plan for social media and create content suitable for different social platforms;
- Creating and managing communities on social media;
- Social media advertising to master the more operational aspects with a focus on Facebook and Instagram and the use of Business Manager;
- Managing the Web World: A Google Study
- Overview of the phases of an influencer marketing campaign;
- GENERAL INFO
3.3
Rights and duties of temporary workers
Rights and Duties of Temporary Workers
4.4
Health and safety in the workplace
Health and Safety in the Workplace