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Social Media Manager Specialist Course

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Social Media Manager Specialist Course In-person training Free Formattemp
"Nuove Frontiere Lavoro", in collaboration with the training organization "Idee Insieme" and thanks to the "Formatemp" fund, publishes a course for Social Media Manager Specialist - Free
Il Social Media Manager This is a person who manages a project's presence on social networks. The channels can be those of a company, a freelancer, or a non-profit organization: the work is not necessarily tied to the generate profits directly, but to achieve objectives that change based on the reality in which one operates.

The course aims to train a highly specialized professional figure who is responsible for analyzing and interpreting data from the web and social media, and then designing and planning an editorial plan for the creation of content for Social Media.

At the end of the course, students will be able to:

-knowledge of the main social networks and mastery of the most important social network: Facebook

-interpret data from the world of social media;

-outline an effective and direct communication strategy;

-increase brand or company awareness;

-high communication, organizational and problem-solving skills;

-create a post (graphics, video, writing);

-create a social ads campaign.

To develop the skills listed, classroom lessons are structured around real-world tasks, including case studies, simulations, and role-play. Collaborative discussions and reasoning are also encouraged to foster proximal development and foster attitudes of discussion and negotiation, essential personal qualities for successfully tackling the challenges of the role one aspires to fulfill.

Funding Body: Formattemp

Promoting Body: New Frontiers Work spa

Implementing Body: Ideas Together soc.coop.soc.

Cost: Free (funded by Forma.temp)

DURATION: 148 HOURS from February 17th to April 17th 2020 – 4-hour classroom days;

CERTIFICATE: of frequency (min. 70% of total hours)

CLASSROOM LESSONS: Monday to Thursday from 9am to 5pm 14.00 pm 18.00 except the first and last week (every day from Monday to Friday);

MEMBERSHIPS: To confirm your participation, send an email to: formazione@consorzionuovefrontiere.it - attaching your CV complete with tax code and identity document/passport, indicating in the subject line: Social Media Manager (By 12/02/2020 at 15.00 pm);

REGISTRATION: Those who have joined and sent the documentation correctly will be contacted by email for confirmation. (By 12/02/2020 at 5:00 PM) and will be called for the collective interview at the headquarters scheduled for 02/13/2020;

PARTICIPATION REQUIREMENTS: the course is aimed at candidates for temporary work missions (both employed and unemployed) registered and selected by the Employment Agency.
A basic knowledge of PC and internet use is required;

SELECTION METHOD: Access to the course will take place through several preliminary steps:
- Correct submission of the required documentation;
- Analysis of the CV submitted;
- Motivational and skills assessment interview upon entry to be held at our office;

SELECTIONS: Those who they will have overcome the selection process, will be contacted within hours 18.00 on 14/02/2020

Course modules

0.1

Knowledge of social media, especially Facebook and its management

KNOWING cunderstand the various social media and their different uses, be familiar with what SMM is and what it does, use the tools for creating posts with images and text for more effective communication;

KNOW-HOW Open and manage a Facebook account to promote a company on social media, develop and implement an annual editorial plan for a brand, and create a post for publication on the company's official page.

KNOWING HOW TO BE prepare to intervene promptly in the event of a crisis with a social plan, to correct the pre-established editorial campaign;

CONTENTS:

  • History of social media: How and when they were born; how they are organized; how many there are and what they are.
  • The Social Media Manager: what is the task and role of this professional figure and what are the career opportunities;
  • Introduction and management of the most important social media (Facebook): how to open an account, the difference between a fan page and a personal profile;
  • Designing a Facebook editorial plan: analyzing your company's product sector and preparing a post for publication

5. Learning test

EXERCISES:

  • Creating a fan page to promote your profession
  • Creation of posts with graphic components and study of the most suitable text for the chosen communication
  • Efficient video and image tools
- Final test

0.2

Advertising on Facebook

KNOW Know and understand different communication styles, read and interpret web data, and know how to choose the right target audience for different business sectors;

KNOW-HOW communicate effectively, use Business Manager software, know how to interpret data and convert it into marketing actions;

KNOWING HOW TO BE Problem-solving skills, intervention and modification of advertising campaigns in case of failure;

CONTENTS

  1. Facebook ADS: how to create an advertising campaign on Facebook, managing a sponsored ad;
  2. identification of the target, definition of the objectives to be achieved;
  3. management and use of Business Manager,
  4. Data analysis and testing to optimize campaigns;
  5. learning test

EXERCISES:

  • prepare a sponsored
  • read and act on data from Facebook analytics
  • study real cases and prepare an ad hoc editorial plan

0.3

Rights and duties of temporary workers

Rights and duties of temporary workers

0.4

Health and safety in the workplace

Health and safety in the workplace