Distance learning
Free
Formattemp
"Nuove Frontiere Lavoro," in collaboration with the training organization "Idee Insieme" and thanks to the "Formatemp" fund, is publishing a "Digital Marketing Specialist" course online.
Talking about digital marketing This means talking about many different areas, tools and strategies, which vary depending on the type of market, the company's notoriety and the user profile we are addressing. digital marketing Current marketing differs from traditional marketing because it allows for direct and personalized dialogue between companies and their audiences. Online marketing communication tools allow for personalized and specific communication to be directed to each individual, increasing attention, interest, and engagement.
TARGETS:
In our course, ample space is given to the analysis of the strategic aspects of online marketing communication and not only to the operational ones and the techniques for managing websites and digital tools. At the end of the training course you will have a complete overview of all the main forms of most effective digital marketing and how to create a marketing strategy and online communication capable of bringing significant results to the company.
- Draft a digital marketing plan
- Use communication techniques to stand out from the crowd
- Create your brand identity by increasing your visibility on the web
- Create valuable content (blog, PDF guides, etc.)
- Create content to immediately emerge in the market
- Use techniques to increase traffic to your website
- Leverage the main social channels
- Create a professional and impactful newsletter
FUNDING BODY: Formattemp
PROMOTING BODY: New Frontiers Work spa
IMPLEMENTING BODY: Ideas Together soc.coop.soc.
PRICE: the course is free (financed by Formatemp);
DURATION: 160 HOURS Since the day January 29 to April 4, 2024 – 40 4-hour days in the VIRTUAL CLASSROOM (Online);
CERTIFICATE: attendance (minimum 70% of total hours including attendance at compulsory lessons);
VIRTUAL CLASSROOM LESSONS: from Monday to Thursday from hours to 09.00 13.00;
MEMBERSHIPS: To submit your application you must register on the website http://www.ideeinsieme.it/index.php/register | and, once you have uploaded your personal documents and CV, type SEND (By 25/01/2024 at 17.00 pm);
PARTICIPATION REQUIREMENTS: the course is aimed at candidates for temporary work missions (both unemployed and jobless) registered and selected by the Employment Agency;
- for foreigners, knowledge of the Italian language and grammar, even if NOT certified;
- you need to have a desktop PC (desktop), laptop or tablet with a stable wired connection (HIND) or wi-fi, webcam and microphone;
SELECTION METHOD: Access to the course will take place through several preliminary steps:
- Correct submission of the required documentation;
- Analysis of the CV submitted;
- Check the connection devices to be carried out in videoconference;
SELECTIONS: Those who have joined will be contacted by email for confirmation. (by 24/01/2024 at 12:00) of the verification of videoconferencing connection devices scheduled for the day January 25, 2024, from 01:14.30 a.m. then in a group;
REGISTRATION: The selected candidates will be contacted by email and telephone. (by 26/01/2024 at 8:00 PM) to attend the first day of the course day 29/01/2024 09.00 am on online platform after sending the entry link.
Course modules
1.1
The new approach to the digital world
KNOW: The concept of relationships is at the heart of the contemporary web and social media. Everything revolves around people, their interests, and their interactions. Communication becomes effective and marketing delivers excellent results for companies only when they understand how to use all the tools and opportunities of the internet and the web to build a solid and engaging relationship with their target audience, in an increasingly direct and one-to-one manner.
KNOW-HOW: You'll acquire all the basic skills to launch a career as a digital marketing professional or bring a much more effective market approach to your company, capable of significantly increasing financial results.
KNOW HOW TO BE: The skills you learn will allow you to create stronger relationships with current and potential customers, initiate positive word-of-mouth, improve the reputation and awareness of your brand and products, build a solid and lasting relationship of respect and trust with customers, and increase online and offline sales.
CONTENTS:
- Marketing History: The Evolution of Offline and Online Change
- Digital Marketing: A History of Change
- What is digital marketing?
- Marketing 4.0
- Objectives, strategies and techniques
- Marketing Plan: All the steps to create the document to be kept in the company
- Email marketing
- How the funnel works: the study and creation of marketing funnels
- The phases of the marketing mix applied to the digital world
- GENERAL INFO
2.2
Web and social media
KNOW: understand the various social media and their different uses, be familiar with what SMM is and what it does, use the tools for creating posts with images and text for more effective communication;
KNOW-HOW: Open and manage a Facebook account to promote a company on social media, develop and implement an annual editorial plan for a brand, and create a post for publication on the company's official page.
KNOW HOW TO BE: prepare to intervene promptly in the event of a crisis with a social plan, to correct the pre-established editorial campaign;
CONTENTS:
- History of social media: How and when they were born; how they are organized; how many are there and what are they?
- The Social Media Manager: what is the task and role of this professional figure and what are the career opportunities;
- Introduction and management of the most important social media (Facebook): how to open an account, the difference between a fan page and a personal profile;
- Designing an editorial plan on Facebook: studying the company's product sector, how to prepare a post for publication;
- Strategic principles of Social Media Marketing and the fundamental characteristics of an effective Social Media Policy;
- Structure a strategic editorial plan for social media and create content suitable for different social platforms;
- Creating and managing communities on social media;
- Social media advertising to master the more operational aspects with a focus on Facebook and Instagram and the use of Business Manager;
- Managing the Web World: A Google Study
- Overview of the phases of an influencer marketing campaign;
COMMUNICATE WITH THE WEB
- Communication models
- seo sem
- Google Ads
- Content marketing
- Keyword Organic Traffic\Payment
WEBSITE CREATION
- Neuromarketing
- Landing Page
- WIX Platform
THE SOCIAL WORLD
- Introduction to Social Media
- The main social media
- Advertising campaigns with social media
- Canva Platform
3.3
Rights and duties of temporary workers
Rights and Duties of Temporary Workers
4.4
Health and safety in the workplace
Health and safety in the workplace