Digital Marketing Specialist Course (Online) - Free

KNOWLEDGE: The concept of relationships is at the heart of the contemporary web and social media. Everything revolves around people, their interests, and their interactions. Communication becomes effective and marketing delivers excellent results for companies only when they understand how to use all the tools and opportunities of the internet and the web to build a solid and engaging relationship with their target audience, in an increasingly direct and one-to-one manner.

KNOW-HOW: You will acquire all the basic skills to launch a career as a digital marketing professional or bring a much more effective market approach to your company, capable of significantly increasing financial results.

KNOW-HOW: The skills you've learned will allow you to create stronger relationships with current and potential customers, generate positive word-of-mouth, improve brand and product reputation and awareness, build strong, lasting customer relationships of respect and trust, and increase online and offline sales.

CONTENTS:

• Marketing History: The Evolution of Offline and Online Change
• Digital Marketing: A History of Change
• What is digital marketing?
• Marketing 4.0
• Objectives, strategies and techniques
• Marketing Plan: All the steps to create the document to be kept in the company
• Email marketing
• How the funnel works: the study and creation of marketing funnels
• The phases of the marketing mix applied to the digital world
• GENERAL INFO

KNOWLEDGE: understand the various social media and their different uses, be familiar with what SMM is and what it does, use tools for creating posts with images and text for more effective communication;

KNOW-HOW: Open and manage a Facebook account to promote a company on social media in detail, draft and implement an annual editorial plan for a brand, create a post to publish on the company's official page;

KNOW HOW TO BE: be prepared to intervene promptly in the event of a crisis with a social plan, to correct the pre-established editorial campaign;

CONTENTS:

• History of social media: How and when they were born; how they are organized; how many are there and what are they?
• The Social Media Manager: what is the task and role of this professional figure and what are the career opportunities;
• Introduction and management of the most important social media (Facebook): how to open an account, the difference between a fan page and a personal profile;
• Designing an editorial plan on Facebook: studying the company's product sector, how to prepare a post for publication;
• Strategic principles of Social Media Marketing and the fundamental characteristics of an effective Social Media Policy;
• Structure a strategic editorial plan for social media and create content suitable for different social platforms;
• Creating and managing communities on social media;
• Social media advertising to master the more operational aspects with a focus on Facebook and Instagram and the use of Business Manager;
• Managing the Web World: A Google Study
• Overview of the phases of an influencer marketing campaign;

COMMUNICATE WITH THE WEB

• Communication models
• seo sem
• Google Ads
• Content marketing
• Keyword Organic Traffic\Payment

WEBSITE CREATION

• Neuromarketing
• Landing Page
• WIX Platform

THE SOCIAL WORLD

• Introduction to Social Media
• The main social media
• Advertising campaigns with social media
• Canva Platform

Rights and Duties of Temporary Workers

Health and safety in the workplace