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Advertising graphic designer

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Advertising graphic designer In-person training Free Formattemp
The aim of the course is to train highly specialized professionals capable of carrying out advertising projects from the initial concept stage to publication.

Graphic designers therefore require knowledge of the basic rules of advertising marketing, the ability to source materials, set up and manage a photo shoot, and develop an image through to the completion of the advertising project. They also need to be proficient with image development and editing software. Graphic designers must possess skills in graphic design techniques and knowledge of the visual arts, as well as an innate creative spirit. This role is typically found in professional studios, advertising agencies, and the graphic design departments of newspaper or magazine editorial offices, publishing houses, or within companies, or as freelancers, collaborating with agencies, companies, or individual clients. The current economic climate clearly highlights the need for local and national SMEs to utilize communications and related marketing tools to improve and enhance their company's visibility and promote their products and services. In this context, graphic designers represent the ideal and essential resource for corporate promotion.

Expected resultsAt the end of the course the advertising graphic designer will be able to:
- Know the fundamental rules of visual communication.
- Set up and manage a photographic set.
- Learn the fundamental techniques of advertising photography and photographic development
- Create an advertising image using the most advanced application software.

Financing body: Formattemp

Promoting Body: New Frontiers of Work

Implementing Body: Ideas Together soc.coop.soc.

DURATION: 148 HOURS from 06 FEBRUARY to 07 APRIL 2017 – 37 classroom days of 4 hours.

CERTIFICATE: attendance (min. 70% of total hours)

CLASSROOM LESSONS: Monday to Friday from 13.30 am to 17.30 pm

MEMBERSHIPS: To confirm your membership, send an email to: formazione@consorzionuovefrontiere.it Attaching your CV, complete with tax code and date of registration at the employment centre (if registered), indicating in the subject line: Advertising Graphics Course (Deadline: 02/03/2017)

REGISTRATION: Those who have joined will be contacted by email for confirmation (by 03/02/2017) and will complete the registration form on site on the first day.

COST: free (funded by Forma temp)

Course modules

0.1

Visual communication

Basic rules of communication;

Know the message and the recipient. Read an image;

Interpreting the message and identifying the recipients;

Colors;

Knowledge of techniques and reproducibility;

The role of the advertising graphic designer.

0.2

Images and visual arts

Historical notes on advertising photography;

The perspective;

Depth of field;

The light;

Photographic genres;

The composition of the image;

Concept acquisition verification test.

0.3

Photography

The camera (body, sensor, lens, shutter…);

ISO, noise and exposure;

Formats and proportions;

Knowing the camera;

Exposure metering modes;

Use of lights (flash, banks and umbrellas);

Setting up a photographic set and preparing the tools;

Scene composition and still life;

The photographic portrait

0.4

Image development, graphic software and finalization of the advertising project

Verification and analysis of the photo taken in the studio;

General overview of graphics software;

Using graphics software;

Photo retouching;

How an image develops;

Use of graphics applications;

Program interface;

Image adjustment, curves and tonal levels;

Brush, Clone Stamp, and Mask Tools;

Color profiles and print preparation;

Creation of the advertising image;

Evaluation of compensation, creation and issuance of an invoice.

0.5

Safety in the workplace

Safety in the workplace

0.6

Rights and duties of temporary workers

Rights and duties of temporary workers